The world spins on conventions that dictate what is normal and expected. When we go against the grain and bend these rules, we open the aperture for breakthrough thinking. We prefer to take contrarian positions that help us challenge the accepted order of things and allow new concepts to emerge.

With A.I. on the scene there is a more danger then ever of human complacency when it comes to fine details. But thinking machines cannot be relied on to understand every context and consequence. So we sweat the small stuff: human intuition remains a vital tool when it comes to working through the devilish details.

Data has become the answer to everything (in fact it’s become very frowned upon to go with your gut these days). This stands up if you’re problem-solving with logic for today but it’s not much use if you’re trying to fathom probable futures. So we accelerate to hypotheses early and work back from there.

In a world where we’re accelerating to answers fast than ever before, the art of asking a good question has never been more important. What we know is that asking the right questions will get you to better answers. And the right question is often the one that others see as basic or even ‘stupid’. We ask lots of (often stupid) questions, all the time.

With A.I. at our fingertips we have a master remixer in the house. A shortcut to the best thinking humans have done before. This is fine but true invention doesn’t emerge from datasets. It lives in the human instinct to break form and build what’s not yet been built. So we always look to reinvent the wheel.