Superunknown is a breakthrough strategy and design agency. We build brands, products and experiences for now and next.
Design with the
future in mind.
We work with those who see opportunity in uncertainty. Those ready to bet against conventional wisdom, think differently and explore the extraordinary.
Work with us
Capabilities
Strategy that shoots for the moon. Design that puts a dent in the universe.
Business
Strategy + Design
We help business leaders reimagine the future. Moonshot visions, new propositions and left-field strategies.
Future visions
Strategic plans
Innovation sprints
Portfolio strategies
New value propositions
Culture change
Brand
Strategy + Design
We create brands that are built to change. Flexible systems and iterative identities that are ready for now and next.
Brand propositions
Brand narratives
Brand architectures
Visual + verbal identities
Branded CX
Brand toolkits
Digital
Strategy + Design
We build lean, future-ready digital experiences. Engaging websites, intuitive apps and cutting-edge products.
Digital strategies
Digital roadmaps
UX design
UI + interaction design
Prototyping + user testing
Website/app development
Latest work
HitIQ — A game-changing mouthguard
Proposition, Digital Strategy + Design
Health, Technology
Mello — A mental health circuit breaker
Proposition, Naming, Digital Strategy + Design
Health, Community, Technology
Sharecat — A sector-wide vision for a sustainable future
Vision, Brand Strategy, Product Strategy
Technology
Publift — A power-up for publishers
Proposition, Brand Design, Digital Design
Technology
Emerald Hill Toy Library — A sustainable way to play
Brand Strategy + Design, Digital Design
Community, Education
Specialisms
We specialise in four sectors critical to humanity’s growth potential. Across health, education, community and technology we aim to make outsized impacts for people and organisations.
Breakthrough thinking around healthcare products, services and experiences, digital health innovation, equity of access, navigation of the health system and more.
Breakthrough thinking around education experiences, teaching and learning innovation, digital access and literacy, alignment with the future of work and more.
Breakthrough thinking around community services innovation, community connection and cohesion, social equality, universal access and equity, and more.
Breakthrough thinking around technology ‘for good’, repurposing and renewal of legacy brands, products and services, blank slate innovation and more.
People
We’re on a mission to make an impact where it matters most.
We’re proud to count on a diverse team of breakthrough thinkers. Individually, we’ve walked the floors in agencies and corporates across Australia, the UK and the US, and bring deep experience across a spectrum of disciplines. From business strategy, branding and CX to industrial design, digital and innovation. Collectively, we’re driven to do more than deliver great projects; we’re here to make an impact on the challenges of our time that matter most.
